• Jenny


When people ask me what I do and I respond to them that I work at home as a Virtual Assistant. Their response is usually,


and then...

"What is a Virtual Assistant?"

Now, granted VA's are becoming more and more popular as our technical society becomes increasingly more advanced. In fact, the term Virtual Assistant is becoming a household name and gaining front and center attention as Entrepreneurs and CEOs realize the depth of their value. Because business leaders do not have to pay benefits to freelancers their expenditures are far less than a brick and mortar buidling. On the flip side, the convenience of being able to work from home, especially for those with families, it is a win/win situation for all.

So today I would like in a simple, concise way to answer the question, "What is a Virtual Assistant?"

A Virtual Assistant is the right hand of a busy Entrepreneur, relieving them of all the un-necessary tasks so that they are freed up to do what they do best. As the owner of a business, there are certain things that only you can do. So a VA comes in and takes away the burden by freeing up your mental space, your time and your energy.

There are SO many things a VA can do. And depending on your Virtual Assistant will depend on their strengths that will suit you best. Here are just a few examples:

Scheduling and Organization:

We've all see the TV programs where the executive walks in the door and his right-hand assistant comes up with their clipboard ready to spell out the day and the priorities at hand. Whether it is making appointments, reminding you of your next event, handing your email inbox communications or contacting needed clients, your VA will lighten your load.


Do you have a website? Do you have proposals that need to be written, letters to be drafted or articles to be composed? A good VA can take care of it for you.

Online Marketing:

Most of our advertising and exposure in this society is through the online venue. Social Media marketing is a must. Whether it is running ads, creating engaging posts on social media, blasting out valuable content through email marketing these are all things your VA has covered. Do you have a product you need to sell or a service you want to highlight to your perfect prospect, your virtual assistant will handle it all through landing pages, email campaigns and building your lists. A good VA will have knowledge of the best way to optimize and leverage these things online.

Webinars, Podcasts, and Videos:

Hosting a training seminar, planning a meeting or preparing to record killer content for your business? Let your VA have it in hand, and you just show up for the meeting!

Strategy and Launches:

A good virtual assistant is very much your project manager. With a head for business and the feet on the ground application, your VA will be a part of your power planning and strategic goals, helping you achieve them and taking them on as their own. Your passion becomes their passion.

I hope these few things will give you a glimpse in answer to the questions, "So, What is a Virtual Assistant." In short, a VA can be as much or as little as you want/need them to be. Some people only have an assistant for just a few hours a month, others full time. But, however you use a VA, whether you have a large scale company or a small business, I know you will find you, Virtual Assistant, a valuable asset.

What are some of the ways you have found your Virtual Assistant to be beneficial?

Jenny is the happy wife of 23 years to Steve and the blessed mother of 8 children ages 21 down to 5. She is the owner of Concordia Virtual and loves to assist others in bringing harmony to their business and homes.

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